Craft markets are one of the best ways to share your creativity, connect with your community, and grow your small business. If you’ve been using your Ikonart Custom Stencil Kit to make wood signs, t-shirts, tea towels, mugs, or other handmade items—this post is for you!
Our Ikonart community is full of talented makers who turn their passion into profit at local markets and pop-ups. But having great products is only part of the equation—how you present yourself and your booth can make all the difference. These tips will help you stand out, stay organized, and give shoppers a memorable experience that keeps them coming back for more.
Note: click on each image to see the original post from each Ikonartist in the Ikonart Crafters Group on Facebook.
From Setup to Sellout: 10 Craft Market Tips for Ikonart Creators
Whether it’s your first market or your fiftieth, here are ten tried-and-true tips to make your day smooth, successful, and totally worth it.
1. Clear Pricing = Confident Customers
Pricing can make or break a sale. Most customers won’t ask how much something costs—if they can’t see a price, they’re more likely to keep walking. Use price tags, chalkboards, or small signs to clearly label each item. Bonus tip: Use your Ikonart stencil kit to create a reusable pricing sign with your logo and brand colors so your booth looks polished and professional.
2. Add a QR Code to Connect Beyond the Booth
A simple QR code linking to your Instagram, website, or Etsy shop can turn a passerby into a future customer. Print it big and place it somewhere easy to spot. You can even use your Ikonart stencil to create a stylish sign that says “Scan Here to Follow Me” for a personal touch, or screen print your QR code on the back of your shirt for a fun twist. Repeat customers are the BEST kind of customers!
3. Display Your Payment Methods
Not everyone carries cash, so let people know how they can pay. Venmo, Square, PayPal, cash, credit—whatever you accept, make it visible. A small payment signage board created with your Ikonart stencil can be both functional and on-brand. Place it near your checkout area for easy access.
4. Don’t Overpack the Table
A cluttered table can feel overwhelming to your customers. If there’s too much to look at, they may not know where to focus—and might walk away. Use layered displays to guide the eye. Elevate items like cups or signs with crates or risers and keep smaller items like keychains or coasters at table height. If possible, add a second table or shelving unit to give everything some breathing room. Bonus: use Ikonart stencils to brand your display pieces for a cohesive booth look.
5. Sit to the Side, Not the Center
Position yourself to the side of your booth instead of smack dab in the middle. This creates a more welcoming environment and gives customers space to browse without feeling watched. Think about how you like to shop—most of us feel more comfortable when we’re not under pressure. A relaxed customer is more likely to stay, chat, and shop!
6. Paper Bags for the Win
Customers appreciate a simple way to carry their new treasures, and paper bags are a great, eco-friendly option. Bonus: use your Ikonart stencil kit to brand your bags with your logo or a fun design—customers will love the extra detail, and it helps spread the word.
7. Don’t Forget Business Cards
Not everyone is ready to buy in the moment, but they might fall in love with your work later. Make sure to have business cards handy with your name, social handles, and website. You can even include a discount code for future orders to encourage them to follow up.
8. Bring Extras (You’ll Thank Yourself)
Tape, tissue paper, pens, zip ties, price stickers, extra bags—these are lifesavers when you’re in the middle of a busy booth. Think of it as your "craft market survival kit." Keep everything in a small bin or pouch behind the table so you can grab it when needed without digging.
9. Stay Hydrated (Seriously)
Market days can be long, hot, and busy. Bring a big water bottle with ice and pack a few extra bottles just in case. You’ll be talking a lot and moving even more—hydrate like your sales depend on it!
10. Bring Good Company (and Snacks!)
Last but definitely not least, bring someone you enjoy spending time with. A friend, partner, or fellow crafter can help load and unload, watch your booth when you take a break, and bring you food (hello, lifesaver). Craft markets are more fun when you’re not doing it alone—and good vibes are contagious.
Final Thoughts for Craft Market Success
Markets are a great way to showcase all your amazing Ikonart creations and build a loyal customer base. With a little preparation and a lot of heart, you’ll be ready to shine—and maybe even sell out.
Have you used Ikonart stencils to prep for a craft market? Tag @ikonartstencil on Instagram or post a photo in the Ikonart Crafters Group on Facebook so we can cheer you on! And as always, please contact Ikonart if you have any questions about making or using Ikonart stencils.